Communicate, Tell, Illustrate

‍

‍

Ed' by Digiposte

Reinventing La Poste's digital safe deposit box service.

More than a redesign of the Digiposte+ service, it is a real projection in a virtual assistant for the administrative management of the contractual flows of the French citizen. Imagination of an incarnation through an avatar: Ed'(Help), because we all need some Ed'(help)!

‍

‍

FREDDIE by CMA CGM.

Invent and embody a new digital service.

I supported CMA CGM in the identity of its Freddie offer through the design of a logo, the tone of voice and the website presenting this new service.

‍

‍

HiCar!

How to transform a service offer into a brand experience.

Switching a BtoB service to BtoC positioning.Bringing a totally digitised, conversational and disruptive experience.

‍

‍

ROWENTA PREMIUM HAIRCARE.

Design and deployment of the European launch of the premium haircare range.

Strategic definition of the positioning of this new range focusing on self-confidence. End-to-end realisation of the model shooting system to the dedicated website, including the demo video and advertising capsules.

‍

‍

INPES.

Alert sensitive populations to the risks of listening too loudly.

Design of a tactical device for young people and health professionals based on a simple concept: Imagine a world without sound. Event, press, display and video serving a message based on urban culture.

‍

‍

PRESSE.

Designing and bringing to life a press support.

Design and creation of the entire visual identity for various press media: Journal du Golf, the sector leader, as well as its Nautical, Rugby, horse riding, running, etc. Strategic support since 2004. Logos, titles, covers and mock-ups... A print know-how at the service of other titles such as Practice, Fairways, Côté Rugby Club, Tennis Magazine...

‍

‍

SOCIAL MEDIA.

Accompanying brands in social media internationally‍

Definition of the positioning, design and social production follow-up of several brands: Colgate, Tahiti douche, Boschauto, Feu vert, Honda moto, Jacob Delafon, Planet Sushi,WD40, XLS medical...

‍

IDENTITIES

Creation of brand identity

Design of several logos, graphic charters and variations. But also editorial definition and positioning strategy. (groupe l'équipe, HSBC, CMA CGM, Enseignement supérieur, Niji, Apicil, E.Leclerc...)

‍

POSTERS.

Promote UX by moving away from the methodological speech

Design and production of 3 posters for the UX strategy department of Keolis group. Choice of quotes, visuals and their illustration, production of documents for printing.

‍

‍

EMAILINGS.

Design of digital customer relationship supports.

Definition of emailing campaigns based on a dedicated design system (templating) for Philip Morris, SNCF Gares & Connexion, Leo Pharma, Edelia...

‍