đź‘‹ Design, Creative and new business director (no less!). But above all maker. 20 years of experience for a real transverse expertise, from print to web, from strategy to management, from User to product, working for all business categories. Generous, passionate & commited.
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i'm a creative enabler - based in France - focused on brand awareness and user satisfaction in order to enchance future daily
Generate emotions, create commitment, make people want to... through words, images, use, video but above all ideas, whatever the medium, the media or the device. Passion is born from generosity in the desire, curiosity, openness and thirst to learn.
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My years of experience have enabled me to learn to master all the marketing levers, both digital and physical, both in terms of the brand message applied to the various communication media and monitoring of KPIs, notably through the strategic management of social media for several European accounts (Colgate, Honda moto, Bosch...) or through the development of e-commerce platforms (Jennyfer, Nespresso, HSBC, Citadium...) with a strong focus on performance levers (SEO, analytics, marketing operations, relationship marketing, workshops...). These years have also allowed me to master the tools (Adobe Suite, Figma, Office...) and methodologies (Design thinking, storytelling, lean...) necessary for their implementation.
Finally, my postgraduate training in management at EML Lyon and my various responsibilities in managing multidisciplinary teams (communication, design, content, technique and performance) lead me to attach great importance to the individual for effective collaborative work.
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The period we are going through demonstrates to all of us the need for common values, meaning and sharing. Tomorrow's challenges are huge but unavoidable. Above all, they will put forward people and companies capable of being sensitive to them and, above all, of responding to them. It is this determination that drives me today.
France creative manager (5 regional agencies), up to 30 creatives including content, motion & mission teams, UX follow-up (+30p). New business manager : Strategic definitions & creative concepts, proposal writing and follow-up, quotation, pitch. Methodologies: Service, sustainable & lean Design, Design Thinking. Proximity with performance services
France Creative manager, 12 UI, AD & motion + UX follow-up (14 people).
European social creative monitoring for Honda Moto, Colgate, Bosch.
Ecommerce design : Citadium, Jennyfer, GO Sport…So many experiences.
Managing creative digital team. Provider management, quotation, creative monitoring…
Display campaigns and digital creation for CIC, St Michel, E.Leclerc, NespressoCreative & production director
Online ads, web ecosystems, mobile applications…
Display, websites, Flash, html…Online ads, web ecosystems, mobile applications, Print ads, brochure, flyers…
